While sitting at the dinner table filled with a gourmet meal in the height of quarantine, 15 year old Annie Nathan began to think about all of the children who were now stuck at home in a pandemic. Children with poor home lives, abusive situations, hungry and alone. Annie knew she wanted to do something to help during the unforeseen time. After doing some research, she found out that savethechildren.org had a Coronavirus Response Fund that helps feed and care for children in need throughout Philadelphia. Knowing she had to think quickly, she tie dyed her first batch of cotton face masks. In just 24 hours, she raised over $2,000. Black masks with fun designs were then added to the shop. By May 12, she sold almost $5500 worth of masks and was able to donate PPE to Jefferson Hospital and money to Save the Children. Annie kept adding more masks styles and kids sizes, and on June 2nd, just six weeks after starting, she hit $8,000 in donations. Only days later, the Black Lives Matter movement began and she added NBCDI (National Black Child Development Institute) as another recipient of donations. In just one week, she was able to donate $1,000 to the organization.
As the world started to open back up, Annie wanted get more of her friends and other like-minded teens involved. She was approached by Four Diamonds and her school's THON committee. They needed help to raise money knowing that they were unable to have a live event. This was the perfect opportunity to form the Power of Blue Ambassador Program. The plan was to recruit teens that want to get involved in their community, volunteering, fundraising, and creating awareness of people and communities in need. Ambassadors began to apply from all over the country, in places including North Carolina, Maryland, Florida, and many from the Philadelphia area.
100+ ambassadors later, Power of Blue is stronger than ever. They have frequent zoom meetings with committees to plan fundraising efforts as well as more ideas for masks. As of January 2021, POB has donated approximately $15,000 various organizations. They have walked a virtual 5K, launched the Superstories Project, and are continuing to raise awareness for Power of Blue and other organizations in need. To find out more, buy a mask, or apply to the ambassador program, browse our site or the instagram @powerofblue_.
We are here for you! We have volunteers from across the country ready to get involved. Need help with an event, fundraising, or hands on assistance? Contact us today!