OUR STORY
HOW IT STARTED
While sitting at the dinner table filled with a gourmet meal in the height of quarantine, 15 year old Annie Nathan began to think about all of the children who were now stuck at home in a pandemic. Children with poor home lives, abusive situations, hungry and alone. Annie knew she wanted to do something to help during the unforeseen time. After doing some research, she found out that savethechildren.org had a Coronavirus Response Fund that helps feed and care for children in need throughout Philadelphia. Knowing she had to think quickly, she tie dyed her first batch of cotton face masks. In just 24 hours, she raised over $2,400. Black masks with fun designs were then added to the shop. By May 12, she sold almost $5,500 worth of masks and was able to donate PPE to Jefferson Hospital and money to Save the Children. Annie kept adding more masks styles and kids sizes, and on June 2nd, just six weeks after starting, she hit $8,000 in donations. Only days later, the Black Lives Matter movement began and she added NBCDI (National Black Child Development Institute) as another recipient of donations. In just one week, she was able to donate $1,000 to the organization.
Annie Nathan, Founder. April 2020
